Blar i forfatter "Eriksson, Niklas"

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    • The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping 

      Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; Jitkuekul, Premruedee; Sigurdsson, Valdimar; Larsen, Nils Magne (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-06-25)
      This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n ¼ 214) purchased grocery using information conveyed via quick response (QR) codes. Results show that a healthy food label, and a good consumer rating on the food’s health, evoked ...

    • The relative importance of healthy food labels when shopping for groceries online 

      Fagerstrøm, Asle; Richartz, Philip; Pawar, Sanchit; Larsen, Nils Magne; Sigurdsson, Valdimar; Eriksson, Niklas (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-01-28)
      Healthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. A conjoint study (n=111) shows that price, brand, and country of origin had a relatively higher impact on choice than health food labels. However, it is important to note that ...